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Article: Research and Markets: This New Report Covers Any OTC or Prescription Remedy in the US Today Marketed Specifically for Sleep Such as Nytol, Sominex, or Ambien.
- Article from:
- Business Wire
- Article date:
- May 16, 2007
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c56967) has announced the addition of Sleep Aids in the United States 2006 to their offering
Encompassing both the prescription and over-the-counter (OTC) sleep aids segments, this report analyzes data from the author's exclusive consumer research, the Spring 2006 Simmons NCS and sales data from IRI. In addition to defining the demographic groups most likely to use sleep aids, the author's research reveals reasons for not using sleep aids, which can help suppliers and marketers address consumer concerns about sleep aids.
The sleep aids market is in a period of strong ...