Article: Legal's Web ad gets fresh; Fish `talk' is raw.(Business)

Article from:
The Boston Herald
Article date:
May 17, 2007
Author:
Copyright

Byline: JESSE NOYES and JASON MILLMAN

You might call it barely legal.

Hoping to reach a younger generation of fish fans, Legal Sea Foods recently unleashed a controversial "viral" ad featuring a foul-mouthed lobster and amorous oysters.

Titled "raw talk from the raw bar," the Boston-based chain posted the more than 1-minute online ad on video-sharing site YouTube late last month.

In the spot, animated fish, crabs, lobster and shrimp pepper their conversation with salty language.

A lobster in a steaming pot exclaims "I'm (expletive) boiling" at one point, using the profanity.

At the beginning of the online ad, a crab asks a group of oysters if it's ...

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