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Article: Why guitar sales keep growing. (Industry Overview)
- Article from:
- Music Trades
- Article date:
- October 1, 1994
CopyrightCOPYRIGHT 1994 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Import statistics, domestic production levels, and general retail activity indicate a robust market for guitars and related fretted products. But perhaps the clearest sign of the market's health was evident in the guitar displays at the recent NAMM show in Nashville. In the early '80s, when the guitar business was in a deep slump, guitar makers were locked in a price war, striving to see who could offer the most value-packed instruments. By contrast, in Nashville, with guitar factories around the world running flat out, entry-level instruments were pushed to the side, and extraordinarily elaborate and expensive instruments took center stage. Literally dozens of production ...
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