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Article: The lure of mail order. (Mail Order)
- Article from:
- Direct Marketing
- Article date:
- October 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This small family-owned business uses mail order successfully to sell fishing lures, inflatable boats and hats. But mail order is just a means to an end--retail distribution.
Harrison Hoge Industries, Inc. is not yet a Fortune 500 company, although it ranks high on the chart of interesting small family businesses. With current annual sales of nearly $6 million, it's blazing new direct marketing trails. And growing at the rate of 20 percent a year. To look at their advertising for fishing lures, inflatable boats and now hats, you'd easily conclude that they're in the mail order business. But you'd not be quite right. Mail order is just a means to an end, a strategy to ...
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Article: OBIT - FRENCH, EMORY CECIL JR. (BUD)
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...Emory Cecil (Bud) French Jr., 70, of Narrows, departed this life Friday, June 20, 2008, at his home following a courageous battle with brain cancer. He was born in Princeton, W.Va., on June 13, 1938, and was the son of the late Emory Cecil French Sr. and Kathryn Louise Harless French. In addition
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