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Article: COMMENT: Troubled birth for video advertising.(Editorial)
- Article from:
- New Media Age
- Article date:
- May 17, 2007
- Author:
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Pre-roll advertising could become as loathed by consumers as pop-ups." That's the warning from Cnet Networks head of consumer media Jill Orr. With the passionate and committed audience Cnet publishes to, Orr's view is worth listening to, especially given her colleagues' experience of online video in the US.
And she's not alone this week in highlighting the potential problems ahead for online video advertising. As our story on page 03 reveals, creating effective online video advertising to support both long- and short-form, on-demand and simulcast video content is a question taxing the minds of everyone from broadcasters to publishers. Jim Mullen, ...