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Article: Google Analytics not "enterprise-ready," analyst firm says; Free tool lacks sophisticated analysis, connectors to other programs, CMS Watch reports.
- Article from:
- Network World
- Article date:
- May 17, 2007
- Author:
CopyrightCOPYRIGHT 2007 Network World, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jon Brodkin
Google's free Web analytics tool is "not yet enterprise-ready," because it lacks a formal support model and can't perform
the deep analyses the market's fee-based products can handle, analyst firm CMS Watch says in a report released this week.
Google Analytics provides a striking user interface that is forcing other vendors to focus more on usability, but lacks several
of the features required for many enterprise scenarios, says Phil Kemelor, lead analyst for the report, which evaluates 13
major Web analytics products.
CMS Watch's criticisms - most of which were called inaccurate by a Google ...