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Article: Perfect health food in a pot: could yoghurt be the ideal health food? Benefits including high levels of vitamins, calcium, probiotic bacteria and Omega-3 suggest that it is.(focus on ... yoghurts)
- Article from:
- Grocer
- Article date:
- April 28, 2007
- Author:
CopyrightCOPYRIGHT 2007 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Feeling poorly? Eat more yoghurt, and drink more too. NPD teams, backed by their marketing departments, have been trying to make yoghurt the comprehensive health food consumers have been searching for. Consumers are being enticed by the promise of Vitamin D, extra calcium, Omega-3, pre- and probiotic bacteria, all of which make yoghurt good for the gut, heart, skin and bones. Nestle claims its new Activ8 is even good for energy.
All this interest has translated into a healthy uplift in sales. The whole yoghurt and pot dessert market is up 4.7% year-on-year to 1.6bn [pounds sterling] [TNS, 52 w/e 28 January 2007]. Many expect growth to be even better this year.
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