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Article: Crazy Horse exploited to peddle liquor. (morality of naming a beer for the famous Oglala chief) (Editorial)
- Article from:
- National Catholic Reporter
- Article date:
- January 6, 1995
- Author:
CopyrightCOPYRIGHT 1995 National Catholic Reporter. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MINNEAPOLIS - Tasunke Witko, a.k.a. Crazy Horse, was a revered political and spiritual leader of the Lakota (Teton Sioux) nation. A teetotaler who warned his people about the destructive effects of alcohol, the legendary chief is now popularized on bottles of potent malt liquor.
This marketing ploy doesn't sit well with Tasunke Witko's heirs and other American Indians, who say that associating Crazy Horse with liquor is a sacrilege.
The 1994 Minnesota Legislature heard their concerns and passed a law that revoked state approval of "brand label registration" for any malt liquor that "states or implies in a false or misleading manner a connection with an actual ...