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Article: Comfort the Most Important Criterion for Respondents to a U.S. Survey in the Selection of Sleepwear.
- Article from:
- Business Wire
- Article date:
- May 22, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c57413) has announced the addition of Women's Sleepwear in the United States 2007 to their offering.
This report provides an in-depth analysis of the women's sleepwear market.
Sales of sleepwear were relatively stagnant for the early part of this decade before spiking in 2004. The reasons for this sudden growth are examined in detail, along with the emergence of important new distribution channels and their concomitant marketing efforts. The evolution of sleepwear from a utilitarian product to a fashion item is also analyzed, as well as the latest trends informing new ...