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Article: Cord Blood Registry Launches "Heroic" Campaign to Increase Awareness of Medical Benefits of Cord Blood Stem Cells.
- Article from:
- Business Wire
- Article date:
- May 23, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Multi-Dimensional Marketing Initiative Harnesses Power of Real-Life Stories
SAN BRUNO, Calif. -- Cord Blood Registry (CBR), the world's largest and most experienced cord blood stem cell bank, today announced the launch of a national marketing campaign designed to educate expectant parents about the value of preserving the stem cells contained in a newborn's umbilical cord blood. The campaign highlights stories of children who have overcome life-threatening diseases with the help of their own cord blood stem cells or those of a sibling.
"The goal of this campaign is to help expectant parents better understand the significance of banking cord blood ...