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Article: Google beware: Yahoo gains edge with Right Media buy.(Yahoo! Inc.)(Google Inc.)

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DM News
Article date:
May 7, 2007
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Copyright

Yahoo has entered into an agreement to acquire the remaining equity interest in Right Media for $680 million. The deal follows Yahoo's 20 percent investment in the company last year.

This announcement comes on the heels of Google's planned purchase of DoubleClick Inc. The search giant will pay $3.1 billion to acquire DoubleClick, adding display ad technology to its list of previously search-focused Internet marketing services.

"While this looks like a defensive move against Google's DoubleClick acquisition, I think it's actually an offensive strategy for Yahoo to build on its dominance in the graphical ad marketplace," said Forrester Research principal ...

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Related newspaper, magazine, and journal articles:

Article: Yahoo! Makes Strategic Investment in Right ...
Business Wire;  October 17, 2006 ;     700+ words ...Yahoo! to Join Right Media Exchange to Offer Non-Premium ... a twenty percent stake in Right Media. Yahoo! will also join the Right ... president, global media sales, Yahoo!. "Participating in Right Media's leading exchange is consistent ...

Article: Yahoo! Announces Agreement to Acquire Right ...
Business Wire;  April 30, 2007 ;     700+ words ... ... The acquisition of Right Media will further Yahoo!'s goal to create the ... advertisers, publishers and Yahoo! itself." The Right Media Exchange is the industry ... Advertiser, Publishers, and Yahoo! Right Media's open exchange will ...

Article: Yahoo Snaps Up Right Media for $680M
AP Online;  April 30, 2007 ;     700+ words ... ... for Sunnyvale-based Yahoo. Last October, Right Media was valued at $200 ... controlled by Google and Yahoo. Both Right Media and DoubleClick specialize ... about $350 million. Yahoo believes it can help Right Media quickly expand its exchange ...

Article: Yahoo! Announces Completion of Right Media ...
Business Wire;  July 12, 2007 ;     700+ words ... ... today announced that Yahoo!'s acquisition of Right Media has been completed ... and co-founder, Yahoo! Inc. "We believe Right Media will be a perfect ... vice president of Right Media Exchange, reporting to Yahoo!'s President ...

Article: Yahoo acquires Right Media
Deseret News (Salt Lake City);  May 1, 2007 ;     695 words ... ... for Sunnyvale- based Yahoo. Last October, Right Media was valued at $200 ... controlled by Google and Yahoo. Both Right Media and DoubleClick specialize ... about $350 million. Yahoo believes it can help Right Media quickly expand its exchange ...

Article: Yahoo buys Right Media.
San Jose Mercury News (San Jose, CA);  April 30, 2007 ;     700+ words ... ... battle with Google to another front, Yahoo said Monday it is buying Right Media, an online advertising exchange ... billion. Wall Street analysts said Yahoo's acquisition of Right Media was expected. Yahoo bought a 20 percent stake in Right ...

Article: Yahoo to Buy Rest of Right Media for $680M; ...
eWeek;  April 30, 2007 ;     606 words ... ... be assumed by Yahoo, Yahoo said on Monday. The Right Media Exchange is the industry ... ads more efficiently. Right Media bolsters Yahoo's capacity to help advertisers ... another outside investor in Right Media. Yahoo officials plan to hold ...

Article: Yahoo! acquires 20% stake in Right Media.
Telecomworldwire;  October 18, 2006 ;     588 words ... ... strategic investment to acquire a 20% stake in Right Media. In addition Yahoo! will join the Right Media Exchange to offer advertisers the ability ... Yahoo!. As part of its investment in Right Media Yahoo! will designate a new member to Right ...

 
 
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