Article: Facebook(R) Unveils Platform for Developers of Social Applications.

SAN FRANCISCO -- Facebook founder and CEO Mark Zuckerberg today unveiled Facebook Platform, calling on all developers to build the next-generation of applications with deep integration into Facebook, distribution across its "social graph" and an opportunity to build new businesses.

"Until now, social networks have been closed platforms. Today, we're going to end that," Zuckerberg told an audience of more than 750 developers and partners. "With this evolution of Facebook Platform, any developer worldwide can build full social applications on top of the social graph, inside of Facebook."

The keynote opened the Facebook f8 event, named to reflect the ...

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