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A primer on prices: why published prices don't always match retailers. (Conspicuous Consumer) (Column)
- Article from:
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Macworld
- Article date:
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March 1, 1995
- Author:
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Copyright informationCOPYRIGHT 1995 Mac Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Published suggested retail prices (SRP) rarely match actual product prices at retailers, and many vendors have eliminated the SRP concept entirely because it is a meaningless fiction. Retailers set prices, which are based on the cost of the goods from the vendor or distributor and subject to competitive pressure. Many hardware and software companies have abandoned SRPs in favor of 'estimated street price,' a more realistic suggestion of what the product will sell for. Prices for most major applications remain fairly consistent, with major retail chains and large mail-order companies charging about the same. Apple stopped using SRPs in 1993 and no longer publishes any price for consumers. ...
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