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Article: TRADING SHOWS; BERLIN LOSES BREAD & BUTTER BUT ACQUIRES A NEW IMG RUNWAY EVENT IN ITS PLACE.(IMG Fashion's mercedes-benz event)
- Article from:
- WWD
- Article date:
- May 23, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Damien McGuinness
BERLIN - The coming show season in Germany is in flux as Berlin loses Bread & Butter completely, but gains its first catwalk-driven fashion week with the premiere of IMG's Mercedes-Benz event.
IMG Fashion, which already stages fashion weeks in New York, Los Angeles, Miami, Mumbai and Sydney, will send models down a catwalk running straight through the middle of the Brandenburg Gate - once the site of the Berlin Wall, which divided the city between communism and capitalism.
The event, running from July 12 to 15, will kick off with Hugo Boss' Hugo line, and will also include Anglomania by Vivienne Westwood; Michael ...