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Article: Big companies imitate the imitators. (new food products)(includes related article)
- Article from:
- Prepared Foods
- Article date:
- October 1, 1994
CopyrightCOPYRIGHT 1994 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Although the number of new food products introduced by the leading companies continues to drop, the level of innovation hasn't.
Major food companies have the development resources to create novel and interesting new products. Small companies are merely imitators. So the conventional wisdom goes.
Well, the conventional wisdom is mostly right. Big companies do have more resources to dedicate to developing breakthrough new products. But not all small companies are imitators. In fact, some of the big guns this past year either stole a page from smaller companies in terms of pursuing niches and mini-trends or introduced new and creative products through their ...