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Article: ABSOLUT VODKA SALES, SHARE OF CATEGORY RISE IN YEAR SINCE TRANSFER OF MARKETING RIGHTS; AT 2.9 MILLION CASE LEVEL IN U.S.
- Article from:
- PR Newswire
- Article date:
- February 1, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Feb. 1 /PRNewswire/ -- Sales of Absolut Vodka to U.S. consumers have risen 4.5 percent to more than 2.9 million nine liter cases in the 12 months since February 1, 1994, when Joseph E. Seagram & Sons Ltd. was awarded exclusive importing and marketing rights to the brand here and in a number of other countries.
Absolut's share of the U.S. imported vodka market rose from about 60 percent to more than 63 percent during the same period. Category sales rose about two percent.
These figures were announced here and in Stockholm today by V&S Vin & Sprit AB, the Stockholm based producer of the popular distilled spirit. They were based on rolling 12-month ...