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Article: An awards show for creative rather than categorical thinking.(Columns)(Column)
- Article from:
- Advertising Age
- Article date:
- May 21, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Teressa Iezzi
Another awards show.
For all our lofty ideals and sui generic delusions, at the end of the day, we were essentially creating another industry award. My conscience is clear, though. There are, as you may be aware, many creative-award shows, some of them quite worthwhile. Awards are currency in the creativity world. They serve many purposes-talent-recruitment and new-business tool, morale booster, ego balm, carrot, stick, yardstick, instant resume, decorating scheme. The newly minted Creativity Awards were meant to do one thing, a thing we thought wasn't being done yet-to recognize the best brand ideas without forcing them into ...