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Article: Nebraska companies tap into global market.(Industry overview)
- Article from:
- Omaha World-Herald (Omaha, NE)
- Article date:
- May 26, 2007
CopyrightCOPYRIGHT 2007 Omaha World-Herald. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Leia Baez
May 26--Bill Mullen had two options: go under or go overseas.
The owner of Wes and Willy, a high-end boys clothing company, couldn't keep up with competition in the early 1990s solely as a domestic manufacturer.
"We were selling cargo shorts 25 percent higher than other U.S. manufacturers because they were going overseas," said Mullen, who was working with a Tennessee manufacturer when he started the Omaha company in 1989.
"There are very expensive wages here in the United States, so to be competitive we had to go outside the U.S. and import goods."
That decision gave Wes and Willy a 20 percent boost in sales ...