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Article: Through the Wire.(USA Network launches "The Starter Wife")(Lifetime Television Network' Tim Brooks' favorite television programs)(Irv Kalick doing consulting work for Google)
- Article from:
- Multichannel News
- Article date:
- May 28, 2007
- Author:
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By Linda Haugsted, Mike Reynolds, Todd Spangler and Ted Hearn.
USA Gets 'Wife' Off to a Glitzy Start
USA Network put on the glitz for its Los Angeles premiere of The Starter Wife last Tuesday (May 22), taking over the screening room at the Pacific Design Center, the city's hub of haute interior design.
Guests were carefully separated into the 'to be photographed' and 'not to be photographed' lines and funneled to the outdoor-cocktail party once past the 'pink' carpet.
Once they reached the party area, they were entertained by String Theory, a band whose most remarkable instrument was a series of cables attached high on the building and ...