|
|
Article: Franchise Expo success takes a better booth, better leads: West Coast show slated Oct. 19-21 in Los Angeles.(FOCUS: FRANCHISE EXPO)
- Article from:
- Franchising World
- Article date:
- May 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Franchising community members have heard time and again how much business can be generated at franchise trade shows and expos. One of the greatest benefits of a franchise expo is that a brand can have a captive audience of which at least half, according to research, are in the decision-making process. Franchised brands have the opportunity to tell their story and introduce their brands in person to interested prospects.
For that reason, many franchise professionals consider trade show opportunities one of the most effective lead-generation strategies available today.
And when one considers that the West Coast Franchise Expo attracts nearly 10,000 ...