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Article: Self, situations, and sport consumption: an exploratory study of symbolic interactionism.
- Article from:
- Journal of Sport Behavior
- Article date:
- June 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 University of South Alabama. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sport has become a pervasive aspect of the lives of those who are involved in it either actively as sport participants or vicariously as sport spectators. Although sport undoubtedly offers social and psychological benefits to those who consume it (Sloan, 1989), elucidating consumers' social cognitions and the social psychology that undergirds sport consumption is a daunting task. Consequently, a substantial amount of research on the dynamics of sport consumption has focused on constructs related to the psychological and/ or sociological dimensions of self and the situations in which sport consumption takes place.
Concerning research on self and sport consumption, ...