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Article: Playaway's 'Simple & Immediate' Digital Format Reinvents the Delivery of Spoken Word Content.
- Article from:
- PR Newswire
- Article date:
- May 31, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Early Success Highlights Format Potential
CLEVELAND, May 31 /PRNewswire/ -- Book Expo America Booth #2176 -- The early leader in pre-loaded digital audio, Playaway today announces record adoption of the company's pre-loaded format for content delivery through expanded content offerings and partnerships in current and new channels. Playaway has responded to increased format demand with the release of hundreds of new titles, an international launch and the expansion of its custom publishing programs.
With books on tape losing relevance and content on CDs still cumbersome, digital forms of content delivery are increasingly in demand. As audiobook sales ...