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Article: Gallo in sensational link-up with Walkers.(drinks)(Gallo Family Vineyards )(Walkers Sensations )(Brief article)
- Article from:
- Grocer
- Article date:
- May 5, 2007
- Author:
CopyrightCOPYRIGHT 2007 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Gallo Family Vineyards and Walkers Sensations have joined forces for a joint on-pack promotion called Divine With Wine.
The campaign aims to highlight the strong association between evening snacking and wine drinking -20% of Sensations consumption in the evening occurs with wine, according to brand-owner PepsiCo.
The campaign offers consumers the chance to win either 1 [pounds sterling] off a bottle of Gal]o wine or a free bottle. It will appear on lo million bags of Sensations and on collars of 600,000 bottles of Gallo Cabernet Sauvignon and Chardonnay.
There will also be joint in-store displays, advertising, crisp and wine matching events and ...