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Article: TACO BELL ANNOUNCES LAUNCH OF NEW 'BORDER LIGHTS(TM)' MENU; NEW ITEMS HAVE HALF THE FAT AND ALL THE GREAT TASTE OF ORIGINAL MENU
- Article from:
- PR Newswire
- Article date:
- February 8, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Feb. 8 /PRNewswire/ -- Taco Bell Corp. today announced the introduction of new Border Lights menu items with all the great taste of Taco Bell's core menu items, but with at least half the fat and, on average, 20 percent fewer calories. The new value-priced, eight-item line will roll out nationwide beginning February 20.
"Until now, the millions of Americans who love fast food but place a high priority on health and nutrition have been limited to one or two healthier alternatives that have been unable to deliver the most important element -- taste," explained John Martin, Chairman and Chief Executive Officer of Taco Bell. "Taco Bell has cracked the `taste' ...