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Article: ALL CAUGHT UP IN BLUE; THE TOP 12 DENIM BRANDS RANKED BY CUSTOMER LOYALTY.(Survey)
- Article from:
- WWD
- Article date:
- May 24, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Cecily Hall
Twice each year, New York-based Brand Keys releases its "Customer Loyalty Engagement Index" study, an analysis of which brands are meeting or exceeding respondents' expectations. In regard to denim, the survey focused on more than 3,000 men and women in the U.S., ages 18 to 60, who were asked to cite the last brand of jeans they purchased. From this data, index numbers were devised, with 100 being the benchmark. For example, Levi's index score is 128. This means the loyalty bond to the brand is 28 percent higher than the norm. "Brand management is entirely based on how a consumer views a brand," said Robert Passikoff, president of Brand Keys. ...
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Article: Brandweek Names Canon No. 1 in Customer Loyalty ...
Business Wire;
June 23, 2004 ;
700+ words
... ... Keys Each year, the Brandweek Customer Loyalty Awards powered by Brand Keys evaluates ... services. To compile the 2004 Customer Loyalty Awards list, Brand Keys, a New York-based brand and customer loyalty research consultancy, formed a ...
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