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Article: ANTONIO BANDERAS REVEALS YOUNGER SIDE.(Puig Beauty USA's new launch)
- Article from:
- WWD
- Article date:
- May 25, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Faye Brookman
NEW YORK - Antonio Banderas is ready to get flirty.
Puig Beauty USA is launching its fourth Banderas juice in America, a concept scent designed to lure younger users. Called Blue Seduction for men, the fragrance is positioned to show Banderas' more flirty and playful side.
"Blue Seduction is a contemporary, stylish and masculine fragrance that reflects a part of my personality and that of my culture," said Banderas in a statement. He added that this is the latest scent in his partnership with Puig, a relationship that has netted Puig and Banderas several FiFi awards.
This is the first Puig-Banderas launch to bow ...
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Article: Blue Seduction for Men Antonio ...
MMR;
June 18, 2007 ;
342 words
... ... After three years of successful business in the U.S. fragrance market, Antonio Banderas Seductive Fragrances is happy to introduce its latest launch--Blue Seduction for Men. This new fragrance, which targets a younger shopper, will hit ...
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