|
|
Article: IP Snapshot: May 2007.(Alcon Inc. v Office of Harmonization for the Internal Market)(OK!' v. Hello!)(Boehringer Ingelheim & others -v- Swingward & others)
- Article from:
- Mondaq Business Briefing
- Article date:
- May 31, 2007
CopyrightCOPYRIGHT 2007 Mondaq Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
TRADE MARKS
De Landtsheer Emmanuel SA -v- Comite Interprofessional du Vin de Champagne and Veuve Cliquot Ponsardin SA, (ECJ)
The ECJ has once again confirmed a robust attitude to comparative advertising, and broadly followed the Advocate General's Opinion in this case relating to a comparison between champagne and beer in comparative advertising. The judgment confirms that the Comparative Advertising Directive should be interpreted in a broad manner, to cover advertisements that refer only implicitly to competitors or their products, but by which consumers could identify one or more competitors. The decision is also notable for permitting the comparison ...