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Baseball Swinging a Hot Bat This Season; TV Exposure Has Helped Lift Sport to New Popularity.(News)
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TelevisionWeek
- Article date:
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May 28, 2007
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Copyright informationCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jon Lafayette
Major League Baseball Commissioner Bud Selig says that on a good night, he watches as many as 15 baseball games on TV. He's not the only one tuning in.
During the first four weeks of the MLB season, Fox's Saturday baseball package was off to its best start ever with an average of nearly 4 million viewers, while ESPN was drawing almost 2.1 million viewers and had its highest ratings since 1997.
On a local level, baseball's drawing as well: The Mets-Yankees game on May 18 was the most watched Subway Series game since 1997.
Television has played a big part in baseball's business success under Mr. Selig. With new national television rights ...
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