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Article: Xbox works to increase mobile marketing activity and blogging.(Xbox Live)(Brief article)
- Article from:
- New Media Age
- Article date:
- May 31, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Xbox is set to ramp up its marketing activity on mobile.
The move is part of plans to develop more channels on which consumers can access content and communicate through Xbox Live.
Dom McBrien, Xbox head of online marketing for Europe, said the console giant has often ignored mobile. But now it recognises that it does work in the gaming space and that more could, and will, be done.
"We do good work in the mobile area here in the UK, including all the basic stuff quite well, such as giving people the opportunity to put screensavers on their mobiles," he said.
"Similarly, you can operate the My-Xbox feature on xbox.com on mobile, ...