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Article: Critical hit: East Lothian makes key US score.(Todd Graff of Conover Tuttle Pace )(Interview)
- Article from:
- PR Week (US)
- Article date:
- June 4, 2007
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Who is your client and what are its media goals?
Todd Graff: Golf East Lothian is an initiative by Scotland's East Lothian Council Economic Development Division to generate interest in golfing vacations centered on the area's 19 courses, which include famed layouts such as Muirfield and North Berwick. These courses live in the shadow of nearby St. Andrews, so Golf East Lothian wanted to raise its international profile.
What made Forbes Life such a good hit, and how did you pitch columnist Todd Pitock?
Graff: The hard-core golfer knows about the East Lothian courses already, but Forbes Life reaches that upper-income, more casual player who may ...