Article: Consumer feedback: fantastic fruit flavours that are guilt-free.(focus on ... impulse)(Product/service evaluation)(Brief article)

Established favourites such as crisps, confectionery and ready-to-eat pies have long been the mainstay of the impulse snack market along with soft drinks. A noticeable feature of recent years has been an accelerating rise in the number of healthy alternatives that are now crowding into each category. While impulse foods are characterised as the choice of males, teens and young kids, the range of options has expanded to include formats with appeal to women--for example, seed and nut mixes--to the extent that we are now creating a new category in our database. Consumer ratings for these healthier options have also risen, particularly in the crisp and savoury snack markets, ...

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