|
|
Article: Your processing partners: many of today's leading marketers rely on contract manufacturers to tackle operational challenges.(CONTRACT MANUFACTURING: MARKET OVERVIEW)
- Article from:
- Refrigerated & Frozen Foods
- Article date:
- April 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
As food processors focus on "who they are," many have come to the conclusion that their real strength is not being a low-or lower-cost producer, an operational expert or even a product developer. Instead, more processors are realizing that their strengths are tied to the marketing, sales and distribution of a world-class branded product.
That means an increasing number of processors are leaving it up to contract manufacturers, or co-packers, to tackle their operational challenges. Moreover, today's co-packers are up to the challenge. They have kept pace with the market, and boast R&D departments that can offer both market and product insights, work quickly and ...