|
|
Article: Kimberly-Clark rolls out new paper towel ads.
- Article from:
- The Dallas Morning News (Dallas, TX)
- Article date:
- June 4, 2007
CopyrightCOPYRIGHT 2007 The Dallas Morning News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Brendan M. Case
Jun. 4--Flip past page 36 in some issues of the latest Reader's Digest, and you'll find ... a paper towel.
The page-size sample is Irving-based Kimberly-Clark's latest attempt to sop up more of the paper towel market. The company is expected to roll out the new ad campaign in an announcement today.
Kimberly-Clark Corp. refused to say how much the campaign it bills as "first of a kind" will cost.
A piece of its high-end Viva towels is being added as a page in about 1 million copies of Reader's Digest and 800,000 copies of lifestyle magazine Everyday With Rachael Ray this month. That amounts to enough Viva to ...