Article: Kimberly-Clark rolls out new paper towel ads.

Byline: Brendan M. Case

Jun. 4--Flip past page 36 in some issues of the latest Reader's Digest, and you'll find ... a paper towel.

The page-size sample is Irving-based Kimberly-Clark's latest attempt to sop up more of the paper towel market. The company is expected to roll out the new ad campaign in an announcement today.

Kimberly-Clark Corp. refused to say how much the campaign it bills as "first of a kind" will cost.

A piece of its high-end Viva towels is being added as a page in about 1 million copies of Reader's Digest and 800,000 copies of lifestyle magazine Everyday With Rachael Ray this month. That amounts to enough Viva to ...

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