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Article: Only One Consumer in Four is Satisfied with Their Mobile Entertainment Experience.
- Article from:
- Business Wire
- Article date:
- June 5, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Revenues Are at Risk Due to a Sub-Standard User Experience, Says Mobile Entertainment Forum
MONTE CARLO, Monaco -- Just 26% of U.K. and U.S. mobile entertainment users are currently -satisfied with their services, according to research results announced today from the Mobile Entertainment Forum and LCC.
Detailed consumer research findings were released today as part of MEF's Quality of Experience initiative led by members LCC and Zandan. Understanding the problems which are impacting a positive experience of mobile entertainment is at the core of the research. The most crucial of these problems across the consumers surveyed is ensuring that mobile ...