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Article: Training the front line troops: three pros recommend how to improve tasting room sales.
- Article from:
- Wines & Vines
- Article date:
- May 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With direct-to-consumer marketing becoming an increasingly vital segment of the American wine industry, and with tasting rooms the major direct sales channel for most small wineries, staffing those tasting rooms with motivated, well-trained people is an essential consideration for even the tiniest boutique operation.
A recent Wines & Vines survey of wineries across the continent revealed that tasting room sales account for 51%--or more--of direct wine sales for 48% of our respondents. (For details, visit wine-sandvines.com Headlines archives, Jan. 30.) Equally telling, MKF Research's report, The Impact of Wine, Grapes and Grape Products on the American Economy, ...