Article: Charging lanes: Max Siegel to steer operation of Dale Earnhardt Inc.(POWER PLAYER)

Max Siegel, the new president of global operations for Dale Earnhardt Inc., a Mooresville North Carolina-based car racing company, is revving up the motor sports industry's drive toward increased diversity. Siggel, 42; oversees the entire organization, including marketing, promotion, sales sponsorship distribution and motorsports competition. The former senior vice president of Sony/BMG's Zomba Label Group and president of Zomba Gospel will now manage 400 people at Dale Earnhardt Inc. Similar organizations reportedly generate about $150 million in revenues.

"We are definitely going to look at expanding the sport and introducing it to a wider audience," says ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!