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Article: BEHAR TAKES BIG DIP IN OCEAN'S; FUNDRAISING MANUFACTURER LAUNCHING AD CAMPAIGN AROUND OCEAN'S THIRTEEN FILM, WHICH OPENS JUNE 8.
- Article from:
- Daily News Record
- Article date:
- May 28, 2007
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Brenner Thomas
NEW YORK - Ike Behar is betting that 13 could be a lucky number.
The Miami-based sportswear company is centering its largest media campaign ever around Ocean's Thirteen, the upcoming third installment of the Hollywood blockbuster, starring George Clooney, Brad Pitt and Al Pacino.
The ads, which will drop in the June and July issues of The New York Times, GQ, Robb Report and Forbes, among others, will feature Ike Behar shirts worn by the movie's characters. Ocean's Thirteen opens nationwide on June 8.
Alan Behar, son of Ike Behar and the company's president, said four signature pieces will be used in the ads, ...