|
|
Article: Online Publishers Association Unveils First-of-its-Kind Online Video Advertising Effectiveness Study.
- Article from:
- PR Newswire
- Article date:
- June 6, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
- Report Provides New Insight into Effective Use of Online Video Advertising, Including the Merits of 30 Sec. Ads, Companion Ads and More -
NEW YORK, June 6 /PRNewswire/ -- With the continued rise in online video popularity, the Online Publishers Association (OPA) conducted a unique study looking at the key factors driving video advertising success. "Frames of Reference: Online Video Advertising, Content and Consumer Behavior" exposed consumers to video content and advertising, and captured the attributes that most impact awareness, ad likeability, ad relevance, and brand consideration.
"With online video firmly entrenched in the mainstream, marketers ...