|
|
Article: IN THE BARREL WHISKEY MAKER PUTS CRAFTSMANSHIP INTO ITS COOPERAGE.(Business)
- Article from:
- The Cincinnati Post (Cincinnati, OH)
- Article date:
- June 5, 2007
CopyrightCOPYRIGHT 2007 The Cincinnati Post. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Bruce Schreiner, Associated Press
LOUISVILLE, Ky. -- Not even devoted fans of Jack Daniel's would recognize the clear liquid poured into barrels at the popular whiskey's Tennessee distillery.
At that point, the potent brew looks more like "white lightning" than the world's best-selling whiskey. It's while maturing for years inside new-charred white oak barrels that the whiskey acquires its amber color, plus most of its taste and aroma.
Louisville-based Brown-Forman Corp. pays close attention to producing the barrels. Its barrel plant, among the largest in the country, mixes tradition with a mechanized process to keep pace with demand ...