Article: FERNANDA ROMANO.(Special Report: Women to Watch)(executive creative director at Lowe Worldwide)(Brief article)(Biography)

Byline: laurel wentz

Executive creative director, New York

Lowe Worldwide

Fernanda "Fefa'' Romano isn't a typical agency creative director. It's not just that she's female, only 32 years old and comes from Brazil. She started on the business side, running several internet companies in Sao Paulo and hated the job she held briefly at an ad agency as an account supervisor ("I'm disorganized and a horrible follower-upper,'' she says).

Increasingly drawn to content creation in her internet jobs, Ms. Romano was coaxed into joining top Sao Paulo creative agency DM9 DDB, which won nine Lions and Agency of the Year at the Cannes ad festival. ...

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