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Article: KATIE BAYNE.(Special Report: Women to Watch)(Katie Bayne services in Coca-Cola Co. Coca-Cola North America)
- Article from:
- Advertising Age
- Article date:
- June 4, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: kate macarthur
Chief marketing officer
Coca-Cola North America
Among the charges for KATIE BAYNE, Coca-Cola North America's newly installed chief marketing officer, is to help make 120-year-old Coca-Cola Co. a more nimble marketer.
Ms. Bayne was handed the CMO reins in April following the domestic unit's restructuring. She will run what she calls its in-house "strategic marketing shop'' as partner to three category general managers. Paramount to Coca-Cola's future is the turnaround of the flagship cola business (repositioned under sparkling beverages). At the same time, it must apply lessons from the global system to the ...
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Article: Coca-Cola North America.(NEWS IN A MINUTE)(Brief ...
The Food Institute Report;
November 14, 2005 ;
663 words
...* COCA-COLA NORTH AMERICA will introduce Diet Black Cherry Vanilla ... be available in the future, according to Katie Bayne, senior v.p., Coca-Cola Trademark, Coca-Cola North America. "With well over 250 million cases sold ...
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