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Article: Target marketing and direct mail: a smart campaign combination.
- Article from:
- Camping Magazine
- Article date:
- November 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 American Camping Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There are three basic steps to a successful camp marketing campaign: Define what your camp has to offer. Determine who needs or wants your camp's product or service. Get the message to that audience that you have what they need or want.
For a camp director, identifying your camp's product or service means defining what you have to offer in terms of your current and prospective clients' needs or wants. For example, a summer camp experience is not only labeled recreation. It could be classified as education, special populations, day camp, skill development, socialization, and many others.
Using a strategy called market segmentation will help you to identify and ...