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Article: Credit cards increase service business; DCX dealers get bounce from branded plastic.(Service & Parts)(DaimlerChrysler Financial Services )
- Article from:
- Automotive News
- Article date:
- June 4, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Donna Harris
DaimlerChrysler Financial Services is using branded credit cards to drive customers back to Chrysler group and Mercedes-Benz dealerships for service, parts and accessories.
About 300,000 owners of Chrysler, Dodge, Jeep and Mercedes vehicles have branded Visa "rewards'' cards, DaimlerChrysler Financial says.
The Chrysler Rewards Visa gives cardholders five points for each dollar they spend at a Chrysler group dealership and one point for each dollar they spend elsewhere. Customers earn 2,500 bonus points after they make their first purchase on the card.
The points can be redeemed for any product or service the ...