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Article: Podcasting primer: tips on using podcasts to promote your event, spread brand loyalty and educate your audience.(CHEAT SHEET)
- Article from:
- Expo
- Article date:
- January 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Ascend Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What's a podcast?
* Podcasts are commonly called the "radio shows" of the Internet generation, except that radio is live and podcasts can be heard at the listener's convenience.
* Podcasts are likened to audio e-newsletters. They can be produced regularly or as needed and may or may not have a subscription element.
* Unlike Webcasts, which usually are limited to specific times of presentation on the Internet, podcasts can be downloaded and listened to at any time either on the Web or on any MP3 device.
* Currently most podcasts are audio-only but video podcasts are seen as a next step.
* Podcasts can be made available by subscription and can be downloaded ...