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Article: Exhibit space: renewal rates average 75 percent.(MARKETWATCH)
- Article from:
- Expo
- Article date:
- February 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Ascend Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Shows report exhibitor renewal rates average 75 percent while 25 percent of exhibitors are new, according to the 137 show organizers who responded to an online survey conducted by EXPO Magazine and Exhibit Surveys Inc. in December 2006. Renewal rates appear to be holding steady for most shows, with 58 percent of organizers reporting renewal rates were the same from 2005 to 2006. Thirty-two percent of show organizers report renewal rates increased from 2005 to 2006, while only 10 percent say they decreased.
When it comes to space selection, more than half of shows (53 percent) have a priority point system, while 47 percent do not. How do exhibitors gain priority ...