Article: Analysis of Borders Group, Inc.

M2 PRESSWIRE-7 June 2007-bellwetherreport.com: Analysis of Borders Group, Inc.(C)1994-2007 M2 COMMUNICATIONS LTD

RDATE:07062007

If you want John Updike or Janet Jackson to go with your java, Borders is for you. The #2 bookstore operator in the US (after Barnes & Noble), Borders Group has stores in 50 states, as well as in the UK, Australia, New Zealand, Puerto Rico, and Singapore. (The company plans to sell or franchise its international stores.) Its more than 1,200 retail stores include about 570 Borders superstores, about 560 mall-based Waldenbooks stores, and 30 UK-based Books etc. shops. To lure customers, the superstores host literary events and ...

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