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Article: Programming's new horizon. (cable TV programming)
- Article from:
- Multichannel News
- Article date:
- January 16, 1995
- Author:
CopyrightCOPYRIGHT 1995 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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At every stage of cable's growth - the 12-channel era, the quantum leap to 35 channels, the 55-channel universe - someone has said, "This is it, we've reached the limit of what customers can watch, or want to watch." And every time that's been said, it's been proven wrong. Proven wrong by cable's most potent force - the abundant creativity and entrepreneurial zeal of cable's programmers, in combination with consumers' demand for more choice in programming.
Today, with over 50 channels of cable programming waiting to launch, we stand at a new threshold for the cable industry, and in particular, for its programmers. This threshold opens on a new age of program ...