Article: Toward a phenomenology of urge to drink: a future prospect for the cue-reactivity paradigm.

Numerous studies have shown that alcohol-related environmental stimuli (e.g., the sight of alcohol) can produce emotional responses such as craving in regular drinkers, termed cue-reactivity. The cue-reactivity paradigm grew out of the behaviorist tradition with a focus on reinforcement mechanisms. However, subsequent studies have focused on personality traits as predictors of craving and most recently cognitive states associated with craving. We advocate more rigorous process-oriented research to determine why exposure to an alcohol-related stimulus facilitates one's urge to drink. It is argued here that previous research has attempted to delineate the etiology of ...

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