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Article: Polo Ralph Lauren Announce Signing of Boris Becker as Official Brand Ambassador for Wimbledon 2007.
- Article from:
- PR Newswire Europe
- Article date:
- June 11, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON, June 11 /PRNewswire/ --
Polo Ralph Lauren announced today that Wimbledon champion and commentator Boris Becker will partner with the luxury apparel company as the official brand ambassador for the Wimbledon championships.
Boris will be wearing Ralph Lauren throughout the duration of the tournament in his role as a Wimbledon commentator and brand ambassador. He will also be launching the new exclusive Interactive Shopping Experience on behalf of Polo Ralph Lauren at the designer's London flagship store in late June. On 20th June, he will co-host a Wimbledon party at the flagship store at 1 New Bond Street.
"I have always loved Ralph ...