|
|
Article: Direct Insurance Companies in the UK Have Developed Strong Brand Names to Differentiate Them From Their Fiercely Competitive Rivals.
- Article from:
- Business Wire
- Article date:
- June 12, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c59311) has announced the addition of Direct Insurance Market Report 2007 to their offering.
Increasingly, direct insurance is the preferred method used by large financial services companies to deliver personal-lines general insurance. Before the arrival of direct-distribution models, insurance brokers and other intermediaries formed the main distribution channels for personal-lines insurance. This still applies to commercial lines, but personal-lines direct insurance is rapidly taking market share.
Direct Line set up the first dedicated direct insurance operation in the ...